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During those early years when I was drowning in my business and completely miserable, I was pointing fingers at everyone and everything I could think of to explain why I was failing: Corporate: It was my franchisor’s fault. After all, isn’t their job to market my store? Bad locations: I would have been successful had…

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In my years of business experience I have found that very few business owners really get this principle. Using the analogy of a bathtub to drive this principle home, let the bathtub represent your retained customers and profits. The tap and faucet on the tub represents the inflow of marketing to your business. How many…

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Here’s just one of many, many stories to drive this point home. I used to make the practice of giving away an absolutely free mug to a new customer if I felt they would be a candidate to come back over and over again. A gentleman named Derek and his young daughter came in one day to…

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