During those early years when I was drowning in my business and completely miserable, I was pointing fingers at everyone and everything I could think of to explain why I was failing: Corporate: It was my franchisor’s fault. After all, isn’t their job to market my store? Bad locations: I would have been successful had I been in better locations. The weather: If only it were warmer or colder. Not enough product offerings: Maybe that was it. Our menu was too limited. Bad employees: It’s tough to get good employees these days. It’s their fault. My Dog! And the list didn’t stop there! I would grab onto whatever excuse I could find until one day I learned the golden principle that helped me turn it around. It’s called the accountability factor. I’m sure you’ve heard the almost overused phrase, “If it is going to be, it is up to me!” Well, in the franchise business, as in life, it is true! One of the biggest challenges in owning your own franchise business is feeling out of control. The extent to which we accept accountability determines the extent to which we are in control. And generally, those franchisees in control are usually more successful. I’ll demonstrate the principle using 3 different individual franchise owner scenarios.
The first franchise owner wakes up daily with the mentality and mindset that his actions determine 50% of his success. The other 50% is up to fate and outside factors. The percentage that we are not in control determines to what extent we are the victim, or out of control. In this scenario, this particular owner has a 50% success rate that day, based on his attitude. Whether you agree or disagree, is it okay for this individual to attack his day and business like this? Sure it is. Basically, if he is 50% in control, 50% of his success is up to him and his actions.
The second franchise owner determines that he and his actions determine 70% of his success in business. He is willing to accept that what he does and what he can control will make him in control 70% of the time. Now whether you agree or disagree, is it okay for this individual to attack his day and business like this? Sure it is. According to this individual, 70% of what he does will control his success and the other 30% is up to outside factors.
The third franchise owner determines that 100% of what happens in his life and in his business is due to him and his actions and 0% of his success or failure is determined by outside factors he cannot control. Now again, is it okay for this individual to attack his day and business like this? Sure it is. And, according to this individual, 100% of what he does will control his success and the other 0% is up to outside factors. This doesn’t mean that outside conditions and factors won’t come his way, it simply means he will approach EVERYTHING in his business as if it were up to HIM. This franchisee doesn’t make excuses. To maximize your success and really transform your business into the business you’ve always wanted you have to give up ALL THE EXCUSES.
From his book “The Success Principles”, Jack Canfield shares the following: George Washington Carver, a chemist who discovered 325 uses for the peanut and other great things said the following: “99% of all failures come from people who have a habit of making excuses”.
If you want to really take your business to the next level you have got to take 100% responsibility for your business. After all YOU are the CEO. That means giving up ALL your excuses, all your victim stories, all the reasons why you can’t and why you haven’t up until now. You have to give them all up forever.
You have to take the position that you have always had the power to make it different, to get it right, to produce the desired result. All that matters now is that from this point forward you choose to act as if you were 100% responsible for everything that does or doesn’t happen to you.
If something doesn’t turn out as planned, instead of looking for someone or something to blame, ask yourself, “How did I create that? What was I thinking? What did I say or not say? What were my beliefs? What did I do or not do to create that result? What do I need to do differently next time to get the result I want?”
In order to do this you have to regain control of your thoughts, your images, your dreams, and daydreams, and your behavior. Everything you think, say, and do needs to become intentional and aligned with your purpose, your values, and your goals. You have control over only 3 things in your life- the thoughts you think, the images you visualize, and the actions you take (your behavior) How you use these 3 things determines everything you experience.
This takes work and practice, but I’d like you to try something over the next few days. Start paying attention to every excuse or negative “I can’t” thought that you think or say. Most people are amazed at how much negative self- talk they find themselves doing. Me too- I work on the same thing daily. Let’s stop blaming and accept responsibility for everything in our business. You WILL see a difference.
Thanks for listening Remember “Love your business…love your life”